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I'm sure they have had a MAP policy for years and are just enforcing it. I'm not going to comment on the quality of the product. It is not just the brick and mortar they are protecting. Lot's of people try to set up shop in mama's basement. They go get an acct with a wholesaler like Keystone, Turn14, Golden State etc... then they literally sell sh1t as cheap as possible on ebay etc and just VDS(Vendor drop ship) to the end user. so then legit online retailers like Rock auto, autoplicity.... .list goes on can't compete because they have real over head expenses where the dude in mommies basement does not.
The Mark up on all this stuff is stupid... if they don't enforce MAP it will be a race to the bottom.
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