it has been well known that fram filter and some other cheap brands use cardboard for part of their filtering processes.
this fram filter seems to look ok, I myself have best luck with a bosch oil filter. they have incorporated the aint-drain valve for some time in their filters and dont use cardboard crap, why anyone would ever want their oil circulating through that I will never know. not to mention as said before, due to marketing they can charge ridiculous prices for complete and utter crap.