Well, I agree with ya...they are a lil overprised in comparison to the other filters. But theyve done a good job with their design and marketing....they sell poop loads simply based on their reputation, therefore they can keep that nice high price tag and people(like me, lol) still buy em. Its like a monoply, only with other filter companiess trying to get a slice.
But they are better! :P
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