A "better" electric supercharger?

[[ion] C2]

I just found this today.. not one of those little fans in the intake, but a bit more advanced. Anyone seen these before?

http://www.boosthead.com/product.php

Maybe you've seen the tires melt on our ESC™-charged test vehicles at Moroso Motosports Park. Maybe you've seen our feature article in Turbo Magazine and the full-page ads in Power Pages, Turbo, and Sport Compact. Or maybe you've seen the buzz across hundreds of message boards and want to know why everyone is so excited about "another POS bilge pump fan that cannot possibly work."

I know what I think. For $1700 I'd rather make a real turbocharger setup.